Digital Marketing Blog

DSM Digital School of marketing - customer journey map
How To Create A Customer Journey Map? Learn more.
It may be challenging for your company to get into the minds of your customers. You could be wondering why a customer spends so long browsing your selection – and adding products to their cart – just to close the tab. Alternatively, you could be wondering why it’s taking your…
DSM digital School of Marketing - Google Ads
Why You Should Use Google Ads For Your Business
The digital marketing world has changed significantly in recent years. Google Ads is one of the platforms which is driving this transformation. It is undeniable that Google Ads is one of the most efficient paid online advertising techniques. Google Ads gives companies the opportunity to reach anyone who makes use…
DSM Digital School of Marketing - customer reviews
How To Get Great Customer Reviews
Every successful digital marketer knows that word-of-mouth advertising trumps all other types of advertising when it comes down to generating new business. When your potential customers or clients hear the thoughts of others who have already done business with you, this creates a perception and influences decision making in a…
DSM digital School of Marketing - reviews
How To Handle Fake Online Reviews of Your Business
Even well-managed organisations have off days, which means that the occasional negative online review is quite a normal part of doing business. However false and defamatory reviews? Those can be irritating, infuriating as well as damaging to your bottom line. If angry customers, unhappy ex-employees or competitors post incorrect reviews…

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