Digital Marketing Blog

DSM Digital School of Marketing - brand loyalty
How To Inspire Brand Loyalty
The customer-purchasing process is a very long and winding road. There are multiple touchpoints on a number of different channels interweave in order to form a buyer’s journey which is difficult to predict as well as influence to make a sale. Even for the experienced marker, marketing to draw in…
DSM Digital School of Marketing - purpose
Why You Need To Invest In Brand Purpose? Find out more.
Essentially, a brand purpose is a brand’s reason for being beyond making money. It’s essential to not confound this with a ‘brand promise’. A brand promise may offer the buyer an idea of what to anticipate from the product or service, however the brand purpose goes far beyond that. A…
DSM Digital School of Marketing - mobile advertising
Why Do You Need To Invest In Mobile Advertising?
Consumers primarily use their mobile phones these days to access the internet, play music, watch videos and so much more. Businesses are able to reach their customers through their mobile devices by investing in mobile advertising. As mobile devices become an increasingly integral part of our daily lives, many companies…
DSM Digital School of Marketing - marketing
Is YouTube Advertising An Effective Marketing Strategy?
Begin a successful YouTube video marketing campaign by understanding what your objective is Define what your core message and tone are, ensure that your videos meet your brand goals and also find the best ways out there to engage your intended audience. The results of video marketing on YouTube are…

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