Digital Marketing Blog

DSM Digital School of Marketing - digital transformation
A Guide To Digital Transformation In The HR Industry
HR digital transformation is a super popular topic for many HR professionals. And for very good reason, since digital technology has the potential – as well as ability – to transform HR as we know it. However, it’s one thing to talk about digital HR transformation, it’s a completely different…
DSM Digital School of Marketing - digital transformation
Why Digital Transformation Can Pose Stability Risks
Today, it’s almost impossible to walk into a boardroom, client meeting, or innovation brainstorm without hearing the phrase ‘digital transformation’ bandied about at least once, twice, or — more probably — a dozen times. The rise of FinTech companies and other digital transformation solutions over the past couple of years…
DSM Digital School of Marketing - digital transformation
How To Build Empathy Into Your Digital Transformation Processes
In order to succeed at digital transformation, business leaders need to ensure that teams and customers are able to get empathetic technology interactions. It is necessary for tech to ‘speak human’. That starts with emphasising user-centricity and ends with careful measurement. As organisations plan and undergo digital transformation initiatives, there…
DSM Digital School of Marketing - video marketing
How Can Entrepreneurs Maximise Their Brand Voice Through Video Marketing?
Consumers and marketers likewise have noticed a substantial upward trend in video content over the number of years. However, what does this trend look like from a practical point of view? A recent report by HubSpot highlights a number of the key figures: 85% of businesspeople use video marketing as…

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