Consumers and marketers likewise have noticed a substantial upward trend in video content over the number of years. However, what does this trend look like from a practical point of view? A recent report by HubSpot highlights a number of the key figures: 85% of businesspeople use video marketing as a tool which is up from 61% just five years ago. Perhaps the most important statistic for marketers, though, is that 99% of those that use video content do so again the following year. Once video is deployed, the results speak for themselves.
Facebook and Instagram stories make the process of sharing video clips of one’s life incredibly simple and allow audiences share the experience as if they were there. This presents great opportunities for businesses to inspire, evoke emotion in as well as appeal to needs of their audiences in a real as well as authentic way.
Video Marketing Is Trendy
Video marketing is the buzzword which is going around the business world like the whispered rumours in high school hallways. However, video marketing is about so much more than just a buzzword. At the moment, it’s become the content strategy leader in the marketing world.
Why is this so?
This is because video is versatile, relatable as well as memorable. In addition, it is the best way to reach a varied audience who have a short attention span (which is a mounting problem with younger generations). There is no two ways about it. Video is the content of the future. The earlier that you get started on your video content strategy, the better off you will be in the long run.
The Definition Of Video Marketing
Video marketing is the usage of video with a specific content strategy in order to help a business – be it large or small – get more customers through the process of having a particular goal in mind. Just as vital as having corporate videos for marketing purposes is, the knowledge of what type of content to create – in terms of targeting local and sometimes national consumers – and where to put this content is equally important.
With so much excitement abounding about the future of video marketing, it can be extremely tempting to jump in headfirst. A very important thing to understand, though, is that users are already bombarded with more videos than they could ever hope to watch in their lifetimes. So, if you’re hoping to cut through all that noise, you’ll need to produce top-quality video
Don’t Forget About What Makes Marketing Work
Though video marketing continues to grow exponentially, classic marketing techniques, as well as questions, remain relevant:
- Where do your customers congregate online?
- Which platform gives you the opportunity to best express yourself via video?
- Will your business gather interest through stories on Instagram or playful reveals of a new product on Snapchat?
- Will you put together a miniseries about wine-making – as you begin your own micro-vineyard – on YouTube?
People publish over 300 hours of video content every hour on YouTube — which is often hailed as the grandfather of video platforms. This being said, Facebook is on the up and up with its video streaming. Remember that 49% of consumers connect with video streaming on Facebook.
Your brand’s authentic message is what makes you stand out. In addition, it draws in consumers. Go where the consumers are and share what you know through video. If you do this, they will connect.
If you want to learn more about advertising and marketing, then you should really check out our digital marketing courses. When you sign up for one – or all – of our courses, you’ll be sure to get to know about the entire spectrum of digital marketing.
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