Marketing is at the forefront between the firm and its present – as well as prospective – markets. It is the organisational function that absorbs a lot of the environmental turbulence. But the question is how will the activities, responsibilities as well as design of the marketing organisation evolve in…
Digital Marketing Blog
Research has shown that consumers respond more favourably to messages that they receive in their native language. However, brands – both large and small – need to invest in making sure their multilingual campaigns go beyond translation. In South Africa, which boasts 11 official languages, only 8% of South Africans…
The way in which we communicate as well as connect has changed dramatically. Personal branding has become a critical aspect for entrepreneurs. As prefer to buy from people that we know, like and trust. Just pushing a product out here on the market is not enough anymore. Your personal brand…
The term ‘green marketing’ refers to the process of promoting products or services built on their environmental benefits. These products or services might be environmentally friendly in themselves or may be produced in an environmentally friendly way. When a business showcases its eco-friendliness, this may include products that: Are manufactured…
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