Digital marketing is a vital part of any business operating in today’s global market. Digital marketers have the task of building digital relationships before closing a sale. Without it, a business will not survive. But with so many people and companies offering digital marketing services, how do you differentiate yourself? How do you add value to your clients through digital marketing?
Advantages of Digital Marketing
Provide exposure to the right audience
Unlike traditional marketing, digital marketing done right has no constraints regarding location. You can expose your clients to the people they want to target in every city and country around the world. And it’s also not swing-and-a-miss targeting. You can help them reach specific genders, ages and job titles which means more business or potential business for your clients.
Provide insights into their consumers
Not only can you help your clients reach the right audience but you can also give them data and information about their potential customers and clients. These insights can be used to create or improve your clients’ digital strategy, products and services. It will also help you create a value loop for your clients so they create, communicate, analyse and act in the best way to reach new customers and keep existing ones.
There are superb tools available – such as Google Analytics – which will give you all the information that you need about who is visiting your website. You can use this information to tailor make your future digital marketing campaigns so that you can reach new audiences.
Create an integrated consumer experience
Another way that you can add value to your clients through digital marketing is by creating an integrated consumer experience. In today’s market, customers want to engage with brands and, as a digital marketer, you can help your clients build those relationships and prevent losing new business opportunities.
At the core of a successful integrated consumer experience, with your company, is developing a rock-solid brand for your products and/or services. A brand is so much more than just your logo or company tagline. It’s the feeling of trust that people feel when they hear your name so that they feel that they have no choice but to buy what you’re offering. (Read our article – entitled The 5 Most Important Principles for Brand Management Success – for an introduction on how to start building your company’s brand.)
There are millions of ways a digital marketer can add value to your clients. If you want to learn more about the power of digital marketing, contact the Digital School of Marketing today.
Don’ts in Digital Marketing
Making the same posts across many digital platforms
Some people – especially those who are short of time, like entrepreneurs who are just starting out in their chosen field – generate a post for social media and post the exact same copy with the identical image across all of their social media platforms.
Yes, this does save time, but – in the long run – it will hurt your SEO efforts immensely and will probably downgrade your website on the Search Engine Results Pages (SERPs). This is because Google does not like duplicate content and favours original, well thought-out pieces.
So, by all means post about the same thing on your social media channels but rather tweak your wording so that it is different across all platforms. If you’re struggling with time, use a tool – such as Hootsuite – which allows you to schedule a number of posts at a time, across various social media channels so that you can maintain your levels of creativity.
Not checking that your links work
It is a common mistake to not check that the links, which you post onto your social media channels and send to other third party sites to see if they work. Sometimes, it happens that you may not see that you have included a full stop when you’ve pasted your link into a mail that you’ve sent to another person. This happens more often than you think.
The results for your digital marketing will be devastating as you will have lost the traffic from the third party site – and the potential leads that may have come with them.
So before you click post or press send, make sure that your link works and doesn’t give a 404 error. It will take you a couple of seconds but will give you a lot of benefits in the long run.
Posting an article with spelling mistakes
This is a big no-no. It shows that you haven’t taken the time to carefully check your article and are not proud of the work that you put out. This translates negatively into your company’s brand image because if a customer – or potential customer – sees that your website and articles are riddled with spelling mistakes, this lack of care will make them ask the question if you can’t take pride in your website, will you take pride in the work that you do for them?
If spelling and grammar are not your strong suit, before you post any website content or articles make sure that you run a spellcheck in your word processor. Alternatively, invest in a tool such as Grammarly which will critique your writing and will give you tips on how to improve it. (To improve your writing even further, what you can do is go on a digital copywriting and content marketing course which will give you the tools to create the perfect piece of copy for your website.)
There are loads of other slip-ups that people make with their digital marketing that are so easy to avoid but so many people make. Make sure that you take the time to double check everything that you put out on your online channels so that you will reap the ROI you’ve worked so hard for.
Become an expert in digital marketing with DSM’s Digital Marketing Course. As one of the only digital marketing courses to be accredited by the Media, Information and Communication Technologies Sector Education and Training Authority (MICT SETA), completing this course will make you an SEO specialist, social media manager extraordinaire and a digital copywriting authority. In other words, you’ll be an all-round digital marketer guru. If you are ready to learn digital marketing and propel yourself in the fastest-growing career of the century, then this course is just for you!
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