The first thing to know about the path to digital transformation is that your company has already started on it. If you’re using email technology or placing conference calls with far-flung staff on Zoom or Skype, you’ve already started to embrace a digital-first approach to business. Digital transformation, however, isn’t about optimising the existing structures with digitalisation. It’s about establishing new, digital-centric structures that can replace the old, quasi-analogue ones with more resilient cloud-based solutions. This article takes a look at four things digital transformation leaders do differently to other leaders in an organisation:
– Collaborative Value
It’s challenging to measure and refine the value that comes from digital transformation. What outcomes are most desirable, and what will the organisation look like once the digital transformation has commenced in earnest? Successful transformation involves collaborative value definitions, where staff members jointly define value and continuously improve the value they provide to stakeholders.
– Better Organisation
Transformation leaders understand that true digital transformation is an organisation-wide effort – not just the responsibility of one or two designated team members. Companies should organise themselves around value streams, where interconnected organisational teams with a shared purpose deliver differentiated customer value through digital platforms.