Digital Marketing Blog

DSM Digital School of Marketing - pmbok
What Is PMBOK?
The term ‘PMBOK’ stands for ‘Project Management Body of Knowledge. This is the whole collection of processes, best practices, terminologies, and guidelines which are accepted as standards within the project management industry. As the collection of knowledge is always growing – as project management practitioners discover new methods or best…
DSM Digital School of Marketing - project management
What Is Project Management?
A project can be described as a chosen set of activities which are ear-marked that need an allocation of resources such as people, money, time, materials, space, communication, quality and risk. The project needs these resources in order to meet pre-defined objectives. Thus,  a project is a temporary endeavour undertaken…
DSM Digital School of Marketing - SWOT analysis
What Is A SWOT Analysis?
A SWOT analysis is a technique for documenting internal strengths (S) and weaknesses (W) in your organisation as well as external opportunities (O) and threats (T). You can utilise this information in your business planning in order to help reach your goals. To work out if an issue is an…
DSM Digital School of Marketing - buying behaviour
How To Monitor Changes In Buying Behaviour? Read this article.
Traditionally, marketers segmented huge databases of customers by geography as well as purchase history. However, as consumer and buying behaviour has become more trackable, marketers are using that data to categorise consumers on a deeper level and target them with unprecedented precision. Segmentation based on buying behaviour, especially online, is…

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