Technology of today is now based on a world of artificial intelligence (AI) and smart technologies. So many things have changed over the past few years. For example, in no time we have gone from a world of telephones which used to be home appliances to phones which can be carried around in your pocket or handbag. People don’t think in the same way as they used to. This means that for businesses to thrive in today’s markets, they must realise that when it comes to marketing the future lies in digital marketing.
What is digital marketing?
Digital marketing is about the promotion of a company’s brand or products using digital media such as the Internet. Digital marketers use tactics like search engine optimisation (SEO), social media marketing, content marketing, direct marketing through e-mail and influencer marketing – just to name a few…
Companies will use a blend of these tactics to promote their business. Some function better than others but that depends on the nature of the business. There are a number of looming digital marketing trends.
The more data you have on people the healthier your interaction will be with them. Understanding the ins and outs of big data may seem intimidating at first but once you know how to assemble and analyse the information that you gather about your customer, you will be able to improve your marketing strategy immensely.
Many companies are starting to implement chatbots as part of their customer service teams. Chatbots are efficient, cost effective and these can offer real and tangible support to the human staff.
This form of marketing is currently big right now especially with younger audiences. Pretty much everyone has access to the Internet, if not at home then on their cellphones. Out of the trends to emerge in the last 10 years, this is one of the hottest ones. Over the last year, a total of 90% of all users shared content in video form year. This trend is likely to continue for many years to come.
Offering your customers a personalised online experience will definitely increase traffic to your site. With content personalisation setting off in 2017 as a marketing trend, it is showing no signs of slowing down any time soon. This type of marketing is about offering customers a unique experience based on their likes and behaviours.
Social Messaging Apps
People love some social media more than others. The thing is that most people nowadays have access to most platforms and visit at least one on a weekly or daily basis. Because of that it is the perfect opportunity to market your business and messaging apps are great means to do so.
Cellphones are ever present these days. You hardly see anyone without a cellphone because it is the first port of call for anybody who wants to know anything. The Internet and digital age that we currently live in is where customers expect companies to be available regardless of the time. These sorts of moments are known as micro-moments and because of that this is becoming popular among marketers who deliver customers a personalised and exclusive experience.
People will always love people. They love to feel that they have a unique connection with a company. Influencer marketing allows businesses to use an established relationship the public has with a person who influences people’s opinions to promote their own product or service.
2018 will be the year where cryptocurrencies and blockchain technology will really take off, according to numerous experts. Introduced in 2009, it was by the end of 2017 that Bitcoin really started to boom. Since it was the world’s first digital currency, it was no surprise that companies were keen to jump on the Bitcoin train. Allowing customers the chance to pay by Bitcoin on your website shows how ground-breaking and forward-thinking your business is. This is a great way to stay ahead of the competition.
These digital marketing trends are starting to gain popularity and digital marketers are realising this. This is in turn are creating opportunities for digital marketers to capitalise on. Digital marketing courses are readily available so that qualified individuals can be produced to meet the demand for digital marketing professionals. Visit the Digital School of Marketing’s (DSM) website to find out which career in digital marketing is for you!
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