Content Marketing Blog

DSM Digital School of Marketing - copywriting
What are the trends in copywriting?
Trends, by nature, come and go. This is especially in copywriting and digital marketing. While it’s important to keep pace with these trends, it’s also essential to make a call on which methods are (and aren’t) worthwhile for your company or clients. There are several trends that continue to mould…
DSM Digital School of Marketing - copywriting
3 common copywriting mistakes to look out for
Can you spot the mistake in this sentence? While some marketers are of the opinion that copywriters need to have perfect grammar, spelling, and punctuation – this is just not true. Even the most skilled writers make mistakes (although they are few and far between). Copywriting, especially in the marketing…
DSM Digital School of Marketing - formulas
5 tried-and-true formulas to improve your copywriting
IF you work in or are interested in, the digital marketing world, you’ve probably heard lately how countless industry professionals talk about the vital importance of storytelling in modern marketing. Gone are the days where witty slogans and catchphrases were enough to grab and hold the consumer’s attention. Today, they…
DSM Digital School of Marketing - headlines
Copywriters utilise these psychological tactics to write headlines
Whether on a newspaper front page or Google’s first page of search results, headlines are pretty important. Think of them as the movie trailer to your piece of content. If the headline doesn’t grab the reader – prompting them to delve further into the copy – then they’re likely not…

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