We all know social media is one of the most powerful marketing channels when it comes to building a brand. Whether you are in the B2C or B2B space, a social media channel like Facebook, Instagram or LinkedIn can really help amplify your brand’s presence. It’s one thing to put a social media marketing strategy together, it’s a whole other ball game to actually create content for social media and to determine what the best time to post on social media is.
When is it most ideal to post on social media?
Creating compelling and highly valuable videos, infographics and blog posts can be time consuming. If you want it to come across as professional, it can also come at a hefty price. Once you have your digital marketing strategy and content ready to be published it’s up to you to ensure that it reaches the greatest number of people. Ideally we want to ensure maximum impact especially after all the effort that has gone in creating it. This is why it’s crucial to ensure that you are posting your social media content at the right time. So, what is the best time to post on social media?
Days of the week
It’s important to note that all social media channels are different. Posting specific times on one channel doesn’t mean it will work for another.
According to recent finding, Mondays, Tuesdays and Wednesdays are some of the worst days to be posting on social media. And if you think about it, it makes sense. Mondays are usually quite hectic and they are jam-packed with catching up on e-mails and internal meetings. Tuesdays and Wednesday aren’t always as “hectic” as a Monday, but it’s usually when most external meetings are scheduled.
This leaves little room for social media activities and that is why we’ve found that that there is higher engagement when posting on Thursdays, Fridays, Saturdays and Sundays. In fact, Saturdays and Sundays have 30% higher engagement on average. Posting on Thursdays and Fridays translates into 18% higher engagement and this goes to show that more people feel social closer to the weekend and during the weekend.
Time of the day
Keep in mind, as important as it is to find out what days of the week people are online, it’s also essential to know, for your marketing purposes, what times during the day they are active on the platforms.
According to some case studies about what is the best time to post on social media, organic posts perform better when they are posted at 9am, 1pm and 3pm. Again, if we think about it, it makes sense. People get to work and that is usually followed by a flurry of activity. Around an hour in they might feel like catching up with the world.
On the other hand, 1pm falls perfectly in line with lunch time and 3pm is when most people start to wind down after a hard day at the office. Even though more people are online during the evenings, posting at night might not translate in the most engagement. This is because posts take time to filter into Facebook’s algorithm.
If you managed to post a high-quality piece of content at 9am, 1pm or 3pm then the chances of someone seeing it that evening or the next day is also quite high. This all depends on how people interact with the post, of course.
Other things to keep in mind
Some studies have shown that posting at 1pm might translate into more people sharing the post while posting at 3pm can have more people click on the post. People also tend to be happier on Fridays so posting upbeat content can help your post go a long way which translates into more brand awareness.
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