Scrolling, scrolling, scrolling. Who would have thought that looking at pictures of other people could be so addictive? Welcome to the world of Instagram! Instagram is only nine years old but this platform already has 1 billion users and 500 million of these users use the platform every day. Only Facebook and YouTube have more people logging in! And on average, people spend more than 32 minutes per day on Instagram.
However, people still seem to be divided on whether certain businesses should have Instagram accounts. For example, a company that sells luxury handbags or provides travel services will have an abundance of beautiful images to share while an accounting firm might not be so successful. After all, Instagram is all about the visuals.
So, the million-dollar question is, “Should you open an Instagram account for your business?” Here are some of the pros and cons.
Instagram for business
Why you should
Instagram is the fastest-growing social media platform and has a massive audience you can create campaigns for. According to recent stats, 500 million people access the app on a daily basis.
It’s a great place to advertise products (and certain services). According to Instagram, 60% of people discover new products on the platform, and over 200 million users visit at least one business profile per day. That’s a lot of eyes on your business!
Instagram’s advertising algorithm is also much friendlier to businesses than other platforms’ algorithms. Instagram is an organic platform which allows you to reach more people without having to pay for it.
To showcase your beautiful (and we mean beautiful) products or services, Instagram is the perfect platform to show instead of telling people why they should buy from you. Think of posting exciting product features or details, and happy people using your product or service.
Instagrammers are more likely to buy than non-Instagrammers. They are more engaged than users on other platforms. Research shows that Instagrammers are 70% more likely to buy online than non-Instagrammers.