Social media conversion is the new-age necessity that secures interest and prospects for your business best. It’s what converts online traffic on your business’ social media platforms into profit.
It might seem confusing at first, as any technical or online source of efficiency for one’s business can be tedious. Luckily, regardless of the plethora of platforms businesses use for online exposure (be it Facebook, Twitter, Instagram or You Tube) the content-based functions remain more or less the same. It goes without saying that all content-based functions used for online purposes must translate best to your product or service.
Social media management helps you to:
- Reach users that might be interested in your product;
- Attract them to follow your accounts and join your online community’;
- Keeps you engaged and interactive with active social media customers; and
- Allows you to listen to what they have to say about your brand.
However, social media conversion is slightly more technical and scientific. This is because it consists of broad analysis of your target audience, fans and followers in terms of age, secondary interests, and other factors that resonate with your brand. It lets you diagnose different pipelines and funnels through which your varying online activity converts more clients, helps define ideal customer behaviours and how to convert existing prospects into the ideal customer.
What social media content converts best?
As to what social media content converts best, it is important to note the three stages of conversion.
The first stage is awareness in which your target audience has a problem and knows you have a way to solve it. Here, it is important to address your audience and be in communication about their specific problem and how your service or product can solve it.