The term ‘metadata’ refers to data about data. Metadata serves many important purposes like data description, data browsing, data transfer, and metadata has an important role in digital resource management. In this article, we’ll give you some best practices of how to put together metadata for your blog articles.
Metadata best practice
What are the kinds of metadata?
- ‘Descriptive metadata’ defines a resource that is utilised for reasons such as discovery and identification. In other words, it is information you would use to compose a search query. Descriptive metadata can include elements such as title, creator in addition to the author as well as keywords.
- Structural metadata demonstrates how compound objects are put together. For instance, the manner in which a digital image is configured or how pages are ordered on a website.
- Administrative metadata is a source of information that helps manage an asset. Two common subsets of administrative data include 1. Rights management metadata that is to do with intellectual property rights), and 2. Preservation metadata that contains information which is needed to archive and maintain a resource.
How to put metadata together for your business’ website
Metadata is known to be an asset on its own. It is an important one. This is because it provides the foundation, which is needed to make assets more discoverable, accessible and, therefore, more valuable. In other words: Metadata transforms content into “smart assets.”
When creating your website, each page contains a space between the <head> tags to insert metadata. In this space, you can also insert data about the contents of your page. If you have a web design team, they will have pre-populated this information for you:
Title Metadata
The term ‘title metadata’ refers to the information that is accountable for the page titles which are displayed at the top of a browser window. These are also displayed s the headline within search engine results.
