Social media conversion is the new-age necessity that secures interest and prospects for your business best. It’s what converts online traffic on your business’ social media platforms into profit.
It might seem confusing at first, as any technical or online source of efficiency for one’s business can be tedious. Luckily, regardless of the plethora of platforms businesses use for online exposure (be it Facebook, Twitter, Instagram or You Tube) the content-based functions remain more or less the same. It goes without saying that all content-based functions used for online purposes must translate best to your product or service.
Social media management helps you to:
- Reach users that might be interested in your product;
- Attract them to follow your accounts and join your online community’;
- Keeps you engaged and interactive with active social media customers; and
- Allows you to listen to what they have to say about your brand.
However, social media conversion is slightly more technical and scientific. This is because it consists of broad analysis of your target audience, fans and followers in terms of age, secondary interests, and other factors that resonate with your brand. It lets you diagnose different pipelines and funnels through which your varying online activity converts more clients, helps define ideal customer behaviours and how to convert existing prospects into the ideal customer.
What social media content converts best?
As to what social media content converts best, it is important to note the three stages of conversion.
The first stage is awareness in which your target audience has a problem and knows you have a way to solve it. Here, it is important to address your audience and be in communication about their specific problem and how your service or product can solve it.
The second stage is consideration in which your target audience is measuring your offer against that of your competitors. This means your offer must be irresistible in a way that appeals to your prospect’s emotions and logic. It should demonstrate value but doesn’t necessarily mean that the offer must be cheaper.
Here is where the content of your social media activity can have significant effect in that you must have proof of what you’re claiming. Prospects need to see how you’ve helped other people achieve what they long to do. This is done by:
- Before and after pictures
- Case studies
- Video footage like explainer videos
The final stage is conversion that allows you to present prospects with an irresistible offer in which they have come to know, like and trust you. In this stage, you shown proof of results that you can deliver along with guarantees.
At this stage it is very useful to create a sense of urgency or scarcity surrounding your offer. This means that offer might be valid for only a limited time. Whatever your deadline special is, it should persuade the prospect to pursue the offer now versus later or never.
Feature valuable, high-quality content that is click-worthy
This might be articles, limited offers, how-to guides or invitations to alluring webinars or events. It can also prove helpful to repeat your popular, most-shared or liked content and social media posts. This will lead to an increase in over-all reach, engagement, and traffic.
The content that you put out must be engaging and should aim to be either helpful, interesting, entertaining or intriguing. This can be achieved by creating content that is highly visually stimulating with vibrant colours and stunning pictures.
The Digital School of Marketing’s Social Media Marketing Course is a unique educational offering in the social media marketing space. It provides the most comprehensive tuition on social media and will allow you to use this exciting medium for your own business. For more information about this and our other online digital marketing courses, visit our website.
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