What Psychological Tactics Can You Employ For Social Media Marketing?

DSM Digital School of Marketing - social media marketing

Social media, together with search and email, is one of the most popular online activities. As a brand, this can be great news for you as you now have the means to communicate with billions upon billions of users all around the globe.

Companies have seized this opportunity presented by social media marketing. Today, more than 90% of the companies around the world have begun to make use of social media marketing. In actual fact, this competition to attract as well as capture the attention of audiences has become very ferocious. Apart from competing against other competitor brands, you are also competing against videos and photos that are shared by people around the world.

Are you searching for ways to connect with fans on a deeper level? If you are, have you thought about using psychology in your marketing? Implementing basic psychological marketing principles in your social media marketing can help you attract, engage as well as form emotional bonds with your target audience.

Colour Psychology

Social media is extremely visual so it makes sense to start off with colour psychology. While there is some disagreement about the emotional meanings of colours, these meanings – nine times out of 10 – hold true but obviously dependent on the tone and imagery used:

  • Red – Passion, anger, intensity, heightened emotional and physical state
  • Yellow – Joy, serenity, happiness, and ecstasy
  • Blue – Trustworthiness, approachable, sad, soothing
  • Green – Luck, prosperity, money, conservativeness, success
  • Purple – Intellectual, problem-solving, regal, special, luxe

Give A Gift

If you give people something which they find valuable, they’ll normally feel indebted to you. To integrate this neuromarketing tactic in your social media marketing, you could offer a small gift such as a discount, free trial, or free resource guide to your fans. Whatever you decide to offer, the ultimate goal is to answer the question: “What’s in it for me?”

Social Proofing

Social proofing is a very important concept on social media. The central part of this point is that people will always like what other people have liked and following already. If you can get your audience to like something on social media, others will follow their lead.

Sadly, this aspect is mostly out of your control. However, you can start building your followers and encourage them to engage actively in your posts. While these likes are a vanity measure, they also serve a very important purpose.

Amplification Hypothesis

This hypothesis states that if you display certainty when you say something, individuals are more likely to believe you. On social media, boring content is ignored. Being wishy-washy, uncertain or vague is really boring.

On the flip side, if you share your stance on a topic with conviction, individuals can get behind you. They are more likely to engage with your content. They know where you stand, and they can agree or disagree.

Get in touch with the Digital School of Marketing

Want to learn how to use social media marketing in your business? If you do then you need to do our Social Media Marketing Course. Read more here.

DSM Digital School of Marketing Social media marketing course registration