However, social media remains a critical part of a marketing strategy. This is especially at this current moment. As the world continues to evolve, people are looking for safe options for connecting with friends, family as well as brands. Social media — the original way to hang out while staying socially distant — is a pandemic-friendly way for companies to engage their audiences.
The only thing steady in the social media marketing world is change. Looking back even – five years – means that you encounter an entirely different set of best practices which no longer seem to be relevant. Brands which are successful don’t rely only on what has worked previously but also embrace the many recent changes and updates that have necessitated an almost constant updating in strategy and execution.
Simply put, begin with the first word. Your social media marketing should be social. Connecting with your customers is at the foundation of all social media marketing. Whether you’re opening your doors or celebrating an anniversary, making use of social media will assist you with connecting these events and your business with future customers.
Show That You Care – and Action It
Modern customers want everything right now but this isn’t always possible. This, together with an entire world that is stressed and anxious, is leading consumers to look answers and assistance via social media channels.
The result of this is that brands must adopt a much more empathetic approach towards communicating with customers. However, empathy alone just isn’t enough. Brands – as well as their marketers – need to have an action plan for how they can are able to their customers’ minds at ease.
By utilising social media channels to pair empathy with support and communications, you are able to comfort customers that your brand cares and is ready to assist with supporting their journey with the brand. As much of social media takes place publicly, this approach may help to not only retain existing buyers, but also acquire new ones.