What is a media sharing site?

DSM Digital School of Marketing - media sharing

Media-sharing sites permit you to upload your photos, videos as well as audio to a website which can be retrieved from anywhere in the world. It is then possible for you to share that media with the world or just a select group of friends.

Many media-sharing sites also permit you to put media onto other sites through the process of ‘embedding’. This is where you copy and then paste a tiny snippet of HTML code into the web page. This tells your browser where it can find the media. This makes the media appear as if it’s on the new website.

Statistics show that content with relevant images receives up to 94% more views. Coloured visuals increase reader willingness to read a piece of content by up to 80%.

Features of media-sharing sites

As soon as you have registered an account you can connect with others by exploring contact lists or keywords for topics that you are interested in. The algorithms of the particular platform will suggest media that is relevant to your likes and interests based on previous views, likes or shares. Video, images and audio clips are the three main types of media that are shared across social media platforms.

Media sharing as a marketing tool

Media-sharing platforms allow businesses to create images and videos that portray the image and value of the brand as well as to expand their influence and support to a targeted base of users. The massive appeal of these platforms is the use of visuals for creating an image that consumers can relate or aspire to. Social media is a space that is crowded which means that making use of images is a fantastic method of grabbing the attention of people.

A social media post accompanied by a photo is ten times more likely to get engagement as opposed to one that doesn’t have one. As our brains respond so quickly to images and colour, as opposed to other types of information, an image is an almost alluring draw on social media.

Studies reveal that people remember only 10% of what they hear when 72 hours have passed. However, if you pair a image with your material that is relevant, people report remembering 65% of the data after three days. This is a huge jump in retention, which  shows how significant images are when you’re attempting to build a brand as well as communicate your marketing message. Text-based information is very inefficient on its own. This means that you should always be sure to include an image.

Social media marketers can now endorse their business through uploading videos and images that have the company’s identity and personality thus they are able to show a targeted market who they are and engage with people that have the potential to be customers.

Get in touch with the Digital School of Marketing

Want to discover more about social media in addition to how you can leverage the power of this medium for your company? If so, then you should really be doing our Social Media Marketing Course. Read more here.

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