What Are Social Media Marketing Predictions For 2021?

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2020 was a crazy year, but 2021 is already showing signs of madness – with a recent event being labelled by experts as the largest digital migration in human history. Facebook, Twitter, and other pro-censorship social media have realised that their power lies in the people who use their platforms.

We are seeing more social media sites pop up now, promoting privacy and true freedom of speech, which is taking market share away from the big guns and making the playing field a bit more level. So, what’s the scoop on social media marketing success in 2021? We’re taking a look below:

We are seeing more social media sites pop up now, promoting privacy and true freedom of speech, which is taking market share away from the big guns and making the playing field a bit more level. So, what’s the scoop on social media marketing success in 2021? We’re taking a look below:

  • Social Shopping

Throughout 2021 and for years to come, spending money on social media will become as normal as doing so on websites like Takealot, Loot, etc. It was in December 2020 that Instagram announced the launch of Reels Shopping, where users can tag products in images – with links to product pages where transactions can be completed. Tiktok has also embraced social selling and partnered recently with Walmart on a virtual live-stream shopping event.

  • Brands With Purpose

2021 promises to be somewhat of a continuation of the previous year, especially when it comes to issues of social contention. With COVID-19, riots and protests, and sweeping lockdowns – the world has become a scary place, and social media users are desperate for voices of reason. Be a beacon of light by defining your brand purpose early in 2021, then promote and work on that purpose to ensure that your followers never have to guess what you stand for.

  • Video Content

Marketers have been saying for years that video content will take over social media, and they weren’t wrong. In fact, one only has to scroll through their Facebook feed at any given the time of day and they’re likely to encounter at least three videos for everyone image they scroll passed. Another clear indication of video’s dominance in the new decade is the explosion in popularity with social media platforms like Tiktok in 2020.

  • Education

Social media users want to be able to buy while they scroll, stand alongside brands that have a purpose, and browse more entertaining video content. They also want to learn everything they can about the things that are important to them. This means that social media content should also incorporate educational pieces, in the form of blog articles or video clips, that offer social followers free information that will likely improve their lives in some manner.

The very existence of social media marketing predictions means that there are expert marketers out there who can read the trends and see what will be in next season.

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