We know why you’re here. Social media marketing is definitely the next frontier of commerce. We’ll soon be linking our bank accounts to our social profiles to initiate instant purchases in spaces like Facebook’s Marketplace and the like. Businesses, possible like yours if you’re an owner, have now realised that social media is where society hangs out, including their target audiences. The trick is to nail down a winning formula that will facilitate your social media marketing success. This article looks at a few important considerations when it comes to getting social as a brand, and how you can upskill yourself or those around you with accredited social media marketing qualifications:
Start With Research
Before kicking off the posting and the sharing and the liking, brands should plan their approach to social media by looking at two important marketplace factors: competitors and target audiences. Firstly, competitors should be researched to see what other sector players are doing and how it’s working out for them. Secondly, you want to get to know the very people you’ll be trying to win over before starting to flood their feeds with the information they might or might not care about.
Assess Your Efforts
Research is critical for any project really, but equally important to social media marketing success is continuous assessment. By their very make-up, social media channels are interactive, engaging platforms where businesses can interact directly with consumers. Unfortunately, too many brands practise a ‘set it and leave it’ approach instead of monitoring every social campaign as it unfolds. By constantly assessing our marketing efforts, we learn what is working and what isn’t – and how to improve our marketing next time.