The Power of Social Media Marketing To Unleash Success for Small Business

DSM Digital School of Marketing - small business

Still not convinced about the power of social media? Are you wondering about the benefits for your small business? Well, with more than 2 billion users worldwide, your business customers are already there.

Creating and developing a website is very important for any business. Along with having a website, you really do need to grow your online outreach to social media platforms. Social networking sites – such as Twitter and Facebook – are vital for maintaining a competitive edge. Companies which do not have active social media accounts risk missing out on a number of different marketing opportunities.

And that’s what makes social media a crucial part of your brand’s marketing strategy. But, being on social media, knowing where to begin is much easier said than done. Now that everyone is employing social media to grow and expand their business, you don’t want to stand behind the crowd.

Increases Leads

More than 65% of small businesses are on social media to increase their leads. However, one of the most significant advantages of using social media runs beyond leads merely. Instead, it is the ability to generate qualified leads with advanced targeting.

So, you can start by promoting great content on social media. Make sure that your content is compatible with the interests of your followers. It should be clear, easily understandable, and must be capable of setting the expectations of your followers.

Also, design graphics that are “on brand” and are visually appealing. Write content for your audience and include a call to action to create a sense of urgency so that your audience can initiate a step.

Humanise Your Brand

The ability to generate real human connections is one of the fundamental benefits of social media for business. Present your followers to the people who make up your company and showcase how existing customers are utilising and benefiting from your products.

Authenticity builds trust. Trust, in turn, develops marketing receptiveness and drives new business. And social media is the best place to get real! Demonstrate how you’re embracing your brand values, how your product works in real life as well as how you’re putting the interests of your employees and customers first.

Improves Search Engine Rankings

There is always an ongoing debate around this topic. However, the bottom line is that social media works brilliantly well in improving your search engine rankings.

Now that you’re wondering how? Know that the domain authority of your website increases when the social media rate rises. For example, by increasing your followers for Instagram, you can also experience an upsurge in the search engine ranking of your web pages.

It’s more than just that. Many consumers visit social media profiles before heading to a website. By doing so, they’ll get a better understanding of your brand, even before they make a purchase. So, growing social media following and search engine rankings go hand in hand, benefitting one another. With more followers, you can promote a cause, earn more money, and market a product.

With more visits to your social media profiles like Facebook, Twitter, Instagram, and LinkedIn, your social media page rankings will see a boost. It will also improve the chances of appearing among the top-ranked pages.

Get in touch with the Digital School of Marketing

Do you want to become a social media marketer? If you do then you need to do our Social Media Marketing Course. Follow this link to find out more.

DSM digital School of Marketing - Social Media