Hashtags can assist your target audience with reaching you, or you them. However, where do you even begin? Hashtags are one of the very best ways in order to discover posts about particular topics on social media.
This means that users who are interested in finding information about a certain subject, such as #BrandStrategy, will easily be able to find it at the tap of a search button.
Regardless of the hashtag you choose to use, you need to make sure that it is relevant, boosts followers, improves brand awareness and reaches your intended target.
With social network updates happening quicker than you blink, using hashtags in order to raise brand awareness is not as simple as adding # to your targeted keywords.
Being Aware Of Emerging Trends
Brands must not only be reliant on the popular hashtags now, however, also must be aware of emerging trends among consumers as well as influencers. This assists with optimising your hashtag usage so that social media users don’t miss out on your posts.
In order to increase their reach among an ever more global market, more brands make use of social media analytics tools to change their hashtag marketing strategy and also to keep up with shifts in trends the very second that they happen. To ensure that you get the most out of your hashtag marketing, you’ll need to identify your goals. Will you be using hashtags to find content or to make a contribution to a conversation?
You can definitely do both in different campaigns, however having a narrower goal will help you to pinpoint the best content and hashtag usage.
Keep It Simple And Relevant
When choosing a hashtag for your calendar, it is crucial to make sure that you pick something which people are searching for and can remember easily.
There are lots of hashtags which are scattered in the social media universe. Making use of a hashtag which is long and difficult to spell or pronounce will most likely not give you a good result. However, an unclear, never used, or standard hashtag will also not get the results you want.
Your hashtag needs to be short, precise as well as simple to spell. It should give your audience a crystal-clear idea about the theme of the conversation.
The key is finding out topics which are relevant to your audience. You need to find the hashtags which are already being discussed and relevant to your content and company. Social media hashtags help categorise your content, let people follow a trend, and even help you engage with a community.
Don’t Overuse Hashtags
Hashtags are a very crucial part of social media strategy. They give your brand increase exposure so that you can spread the word about your product to a huge audience. Besides, when you make use of it multiple times on different channels, people will simply remember your hashtag.
However, each and every social media platform has its own befitting hashtags frequency as well as crossing it might lead to reduced engagement. In fact, using 10+ hashtags can lower engagement by 68.2%:
- Twitter: Owing to character count restrictions, don’t use more than two hashtags per tweet for the best engagement.
- Facebook: Use two hashtags on Facebook. Try one popular hashtag as well as one custom hashtag for your brand.
- Instagram: It allows up to 30. However, keep it to no more than nine per post for better engagement.
- LinkedIn: There is no limit on the use of hashtags. However, it has been recommended to limit it to a maximum of five. Otherwise, LinkedIn Algorithm could mark your posts as spam.
- Pinterest: Use two hashtags on Pinterest to assist pinners to find relevant content.
- TikTok: Make use of between four and five hashtags on TikTok to boost your reach on the platform.
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