Ever wondered how social media users engage with brands on social media, including how those engagements consequently influence the audience’s final and buying decisions?
And these findings address just that.
The insights below will help you understand how social media engagements with consumers creates trust, plus, boosts brand awareness, and ultimately transforms your followers into loyal buyers.
Facebook Might Be Best Because of Its Size
You need to share your social media content with your audience, including the rest of the viewers who use such a specific platform.
You see consumers are more likely to buy from brands they follow on Facebook vs all other social media platforms combined.
Facebook is the online social media dominator in terms of numbers because there are more people on Facebook than any other network.
This also means there’ll be more brand followers and brand loyalists on the platform.
Use Social Media as a Two-Way Communication Tool
There are countless ways in which consumers interact with brands, and in most instances, the audience expects a response from these interactions.
For that reason, many businesses look at the internet and social media platforms as an opportunity and an extension of their customer service strategy.
Audience’s view online relations just as they do in-person discussions, and that happens to be a very important factor in how they feel about a brand altogether.
It seems to instil a sense of trust.
Social Media for Connecting with Consumers and Other Businesses
We’ve woken up to a new dawn where traditional communication barriers seize to exist between brands and people no longer exists.
Look around has the internet has long surfaced, and it offers the most inexpensive ways for businesses to communicate with consumers.
Records state that a dashing 74% of the people follow brands on social media, while 96% of the followers interact with those brands on social platforms.
And so for business, it means that their audience will be using social media to reach out to them and that they’ll expect feedback. Plus updated product information on new items!