Social Media Strategies to Engage With Users and Influence Purchase Behaviour

Ever wondered how social media users engage with brands on social media, including how those engagements consequently influence the audience’s final and buying decisions?

And these findings address just that.

The insights below will help you understand how social media engagements with consumers creates trust, plus, boosts brand awareness, and ultimately transforms your followers into loyal buyers.

Facebook Might Be Best Because of Its Size 

You need to share your social media content with your audience, including the rest of the viewers who use such a specific platform.

You see consumers are more likely to buy from brands they follow on Facebook vs all other social media platforms combined.

Facebook is the online social media dominator in terms of numbers because there are more people on Facebook than any other network.

This also means there’ll be more brand followers and brand loyalists on the platform.

Use Social Media as a Two-Way Communication Tool

There are countless ways in which consumers interact with brands, and in most instances, the audience expects a response from these interactions.

For that reason, many businesses look at the internet and social media platforms as an opportunity and an extension of their customer service strategy.

Audience’s view online relations just as they do in-person discussions, and that happens to be a very important factor in how they feel about a brand altogether.

It seems to instil a sense of trust.

Social Media for Connecting with Consumers and Other Businesses

We’ve woken up to a new dawn where traditional communication barriers seize to exist between brands and people no longer exists.

Look around has the internet has long surfaced, and it offers the most inexpensive ways for businesses to communicate with consumers.

Records state that a dashing 74% of the people follow brands on social media, while 96% of the followers interact with those brands on social platforms.

And so for business, it means that their audience will be using social media to reach out to them and that they’ll expect feedback. Plus updated product information on new items!

Use Social Media Interactions to Establish Relationships

These simple interactions go a very long, they can intern turn into fruitful and lasting consumer relationship.

Which then allow businesses to create connections and a sense of trust with their consumers more so, 67% of the audience’s indicate that they have made a purchase after seeing a social media ad, they state it builds trust.

While on the flip side, social media technically gives your audience an insider’s view on many unrevealed aspects of your business, not forgetting its commitment to work culture, corporate social responsibility, and upcoming events.

And this ultimately humanises the brand!

Don’t Base Your Strategy on Generalisation

Remember, gender plays a big role in people’s social media practises – and by extension, their buying decisions stem primarily from their social media interactions.

On record, Pinterest, Instagram, and Facebook are more likely to influence female buying choices.

While Twitter and YouTube, on the other hand, are more likely to influence males.

However, we can’t completely ignore the fact that buying decisions are always dependent on individuals.

Which Ages Will Your Social Media Advertisements Influence? 

We can’t change the facts; different sexes have different preferences.

Just like men and women have unlike social media customs, different generations and no different, hence they’d be captivated by various social media platforms.

We live in the age of the Millennials and spend they spend half, if not all their time on social media daily.

They access more platforms than the baby boomers and the Generation weekly.

As such, it probably comes as a little surprise that social media also holds more weight in Millennials’ buying decisions.

Social Media Holds Buying Power?

Well, we’ll let you decide.

However, it presents both B2B and B2C businesses with opportunities to directly connect, and these social connections can and will establish a footing of trust.

This can be done in a variety of ways, for example, by using influencers, authentic, personalised interactions or targeted ads,

Get in touch with the Digital School of Marketing

Want to know more about social media marketing? The Digital School of Marketing’s Social Media Marketing Course is just up your alley! For more information, please follow this link.