Social media marketing needs strategy in addition to creativity. While this process may seem overwhelming, the importance of social media marketing cannot be overstated. It’s so important that 97% of digital marketers are making use of social media and 78% of salespeople outsell their peers by utilising social media for their business. In addition, its benefits go far beyond increasing sales.
However, not all companies are aware of the benefits of social media marketing for increasing sales for their online shops. In fact, a staggering 50% of small businesses aren’t making use of social media to promote the online retail aspect of their businesses. That’s an alarming number. Even more concerning is that an extra 25% don’t plan to utilise social media in the future.
Clearly, there is a divide between those organisations who are seeing the benefits of social media and those struggling to get started with using these platforms in order to promote their online stores. If you’re one of those people who’re still sitting on the fence, here are ways which will benefit your online trade.
Increases Your Search Engine Ranking
It is a proven fact that social media can (and will) boost your search engine ranking. This is because the domain authority of your website improves when the social media share rate improves. This results in an enhanced search engine ranking for your pages.
However, it’s more than only this. Many consumers will visit your social media profiles before heading to your website in order to get a better understanding of your brand prior to making a purchase. The more visits to your social media profiles will increase your social media page ranking and improve your chances of showing up among the top ranked pages.
Helps With Brand Recognition
Gaining brand recognition is one of any company’s most important digital marketing goals. That’s because consumers want to purchase brands that they recognise. Thankfully, social media gives the option for easy and effective brand-building.
Social media has a huge benefit over traditional media as it can get your brand in front of individuals much more quickly as well as easily. Furthermore, it makes sure that your audience is looking at your brand even when they aren’t actually thinking about your brand or product.
Pay careful attention to your profile as well as your cover photos. A fantastic way to create brand recognition is to place your logo often but t strategically. You want to make sure that it’s not overwhelming or distracting.
Drives Traffic To Your Website
Generally, small businesses utilise social media with the goal of increasing traffic to their website. 78% of small businesses are reported as saying that they use social media to improve their website traffic.
How do you generate traffic effectively?
First, put together a profile for your small business and your online shop on each relevant social media platform. After this, leverage these platforms by sharing customised content to each of them. An effective social media presence will prompt your followers to go through your lead funnel and then eventually reach your product purchasing page.
Secondly, make sure that you make it effortless for audiences to share your content by having social-sharing buttons prominently displayed on your website. In addition, you are able to add a Click to Tweet feature on an interesting statistic, quote, or other information in order to make it more shareable.
If you want to discover more about how social media can benefit your business – no matter what size it is – then you need to do our Social Media Marketing Course. To register, please follow this link.
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