How To Develop A Highly Successful Social Media Marketing Strategy

DSM Digital School of Marketing - social media marketing

In a landscape with far more competition than ever before – in addition to content and networks – a succinct social media marketing strategy gives you the focus required to say “no” to efforts that don’t serve your goals.

A social media strategy is an overview of everything that you plan to do and hope to accomplish on social media. This strategy guides your actions and lets you know if you’re succeeding or failing.

The more certain your plan is, the more effective it will be. Make sure that you keep it concise. Don’t make it so supercilious and broad that it’s unachievable or impossible to measure.

Tips On How To Create A Social Media Marketing Strategy

It’s very interesting to note that a social media marketing strategy and a social media marketing plan have many crossovers. You can conceptualise it this way: A strategy is where you’re headed and a plan is how you’ll get there.

One of the simplest of ways to create your social media marketing strategy is to ask yourself the 5Ws questions:

  • Why do you want to be present on social media?
  • Who is the target audience for your company?
  • What content are you going to share?
  • Where are you going share the content?
  • When exactly are you going share?


Select Social Media Marketing Goals That Align With Your Business Objectives

The main step to creating a winning strategy is to set your objectives and goals. Without these established goals, you have no way of measuring success and return on investment (ROI).

Each of your marketing goals should be:

  • Specific,
  • Measurable,
  • Attainable,
  • Relevant, as well as
  • Time-sensitive.

This is commonly known as the S.M.A.R.T. goal structure. It will guide your actions and make sure that they lead to real business results.

Design Your Most Important Metrics And KPIs

No matter what your aim or industry, your social media strategy needs to be data-driven. That means concentrating on the social media metrics which matter. As opposed to focusing on vanity metrics, dig into data that aligns directly with your goals.

Here are some of the metrics which you can concentrate on.

  • Reach:

The term ‘post reach’ is the number of unique users who see your social media post. How much of your content really reaches users’ feeds?

  • Clicks:

This is the number of clicks which your content or account receive. Tracking clicks per campaign is crucial to understand what drives curiosity or encourages people to purchase.

  • Engagement:

This is the total number of social interactions which is then divided by the number of impressions. This highlights how well your audience thinks about you and their willingness to interact with you.

  • Hashtag Performance:

What were your most-utilised hashtags? Which hashtags were most linked with your brand? Having these answers can assist with shaping the focus of your content going forward.

  • Organic And Paid Like:

Beyond a normal Like count, these interactions are attributed to paid or organic content. Given how much more difficult organic engagement is to gain, many brands are turning to ads. Knowing these differences can assist you with budgeting both your ad spends and the time you invest in various formats.

  • Sentiment:

This is the measurement of how users are reacting to your content, brand or – alternatively – hashtag. Did customers find your recent campaign to be offensive? What type of sentiment do people associate with your campaign hashtag? It’s always better to dig deeper and then find out how people talk or feel about your brand.

Get in touch with the Digital School of Marketing

Do you want to learn more about social media marketing? If you do then you need to study our Social Media Marketing Course. Follow this link to find out more.

DSM digital School of Marketing - Social Media