Social media remains to be a part of consumers’ everyday lives. The most recent statistics show there are 3.78 billion social media users worldwide. Furthermore, there are more than nine in ten (91%) social media users who use mobile devices to access social networks. An average of 2 million people register for social networks every single day. Facebook continues to dominate the social media space, with 2.7 billion users. This is followed by YouTube and WhatsApp, each at 2 billion users.
As a brand-new marketplace emerges, businesses across industries are confronted with uncertainty. However, one thing remains clear: a strong social strategy is crucial. Social media channels have quickly become the mainstay of business strategies and are also key to building meaningful connections with consumers in order to drive long-term brand loyalty. Not to mention, when done well, social media strategies can increase online sales.
Social media channels are a great space for brands to advance real-time insights into their audience’s tastes as well as test new visuals to optimise photos as well as videos across marketing and e-commerce touchpoints. The shrewdest companies will continue to invest in channels such as Instagram and Pinterest in order to inform their visual strategy — and ultimately maximise online revenue and long-term business growth.
How Social Media Marketing Could Help You To Achieve Your Marketing Goals
Social media marketing can assist with a number of goals, such as:
- Growing website traffic
- Building conversions
- Boosting brand awareness
- Creating a brand identity as well as positive brand association
- Enhancing communication and interaction with key audiences
The bigger and more engaged that your audience is on social media networks, the simpler it will be for you to reach every other marketing goal on your list.
Content That Converts
A lot of brands have been including user-generated content (UGC) as well as influencer partnerships into their strategies for years and years. They understand how to reuse and repackage content across marketing channels in addition to e-commerce platforms. However, for others this is a new concept. In order to keep a flow of fresh content across digital touch points, pioneering brands are leveraging influencers as well as community-created visuals.
Even better, when UGC is done correctly it often outperforms brands’ average engagement and turns followers into customers. Seventy-nine percent of consumers report that UGC influences their purchase decisions, and over 44% of consumers who are aged between 18 and 34 have made a purchase based on a recommendation from an influencer. The impact of UGC and influencer photos and videos on online revenue is undeniable.
In order to understand which visual styles — UGC, influencer imagery, campaign creative as well as product shots — will perform with your unique audience, brands need to keep a pulse on the key performance indicator (KPI) that matters most on social: engagement.
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