It’s a fact that majority of purchases (online and offline) start with a search engine. Think about it. What do you do before you buy a car or a watch? The chances are that you are first going to jump onto Google to have a closer look at the specs of the specific item. After that you might start to compare the one you want against others that are just as popular. How do products get popular? They have phenomenal search engine rankings.
People might be looking for similar products to your competitors and by ensuring that your website is indexed by Google (and other search engines), and that you have decent search engine rankings, you tap into this free opportunity as there is no cost to your business if someone clicks through to your website organically. If you are selling a specific product or service, then this is most probably the most valuable opportunity to showcase your brand or product. This is because it is a great way to generate leads for free.
Importance of search engine rankings
More Web Traffic
Keep in mind it doesn’t matter whether you are selling B2C or B2B products or services, by having a website you have the opportunity to clearly articulate what your offering is all about. It also provides you with the chance to explain why your offering is better than other competitors on the market.
The more keywords you rank for within search engines, and the higher those keywords rank on the specific platform, the higher the chances of you driving more organic (free) traffic to your website. The result is more people learning about your business, product and services free of charge.