How To Improve Your SEO Copywriting

The aim of all website copy is convey a message to a specific target audience. For this aim to be achieved to take place, your content needs to be well-crafted so that it effectively communicates its information. In addition, you need to have a method of getting your website content in front of your preferred visitors. SEO copywriting will permit you to accomplish both of those things as it focuses on creating content which is valuable for readers and is optimised around a target keyword.

SEO Copywriting Is Not Complicated

Although SEO copywriting may sound complicated, it’s much easier than you think. This is especially if you understand that writing for individuals, and not search engines, is the best practice to adopt.

SO, in order to thrive, your online business needs to go beyond just ‘writing content’.” Your content needs to accomplish two goals:

• Solve a particular problem,
• Appeal to the end-user (customers, clients, prospects as well as readers,),

How do you put together content which meets those goals? How do you put together content which ranks well with Google and is also responsible for persuading people? That’s what SEO copywriting is all about.

Find the Correct Keywords

An SEO copywriter who needs to identify the keywords for the content piece which they’re writing. Some of these factors will be vital when planning out the strategy for a piece of content:

• Text type (blog post, landing page or eBlast)
• The purpose of the text (informative, subscribe or transaction)
• Audience
• Style and/or tone of voice
• Correct keywords to target

Let’s talk about, perhaps, one of the most critical factors on this list: keywords. Keywords are terms which individuals search for on the internet in order to find information. Effectively targeting the correct keywords while keeping search intent in mind will assist you to get there. You shouldn’t guess at the correct keywords — make use of online software to assist with your keyword research.

There are a number of different factors that go into selecting which keywords are the right keywords to target. Some organisations or writers may need to concentrate on high-volume, competitive keywords. However, most SEO writers and businesses should look for mid-to-high volume keywords with low difficulty for targeting, in other words., relatively easy to target, yet have solid search volumes.

Identify And Map Search Intent

Each webpage – as well as the content that is placed on it – should be focused on user intent. Your content will be different depending on various stages of the customer journey. With this in mind, your keywords should also vary according to the different intents.

By pinpointing the reason behind a user typing in your target keyword into search engines, you will discover the keyword intent.

There are four kinds of intent searches:

1. Informational intent: Users would like to find more information on a particular topic, product, or industry. Example: “best coffee machines”
2. Navigational intent: Users intend to visit a particular site or page. Example: “Nespresso coffee machine types”
3. Commercial intent: Users consider a purchase and want to investigate their options. Example: “coffee machines comparison”
4. Transactional intent: Users aim to purchase a product/service. Example: “buy a new Nespresso coffee machine”

Your copy should target keywords that closely match the search intent of the user.

Get in touch with the Digital School of Marketing

If you would like to become an SEO copywriting expert then you need to do our Copywriting Diploma. Follow this link to find out more.