Ultimately, search engines are answer machines. They exist to discover, understand as well as organise the internet’s content. This is so that they are able to offer the most relevant results to the questions which searchers are asking.
In order to display in search results, your content is required to first be visible to search engines. It’s questionably the most important piece of the SEO puzzle: If your website can’t be found, there’s no way you’ll ever show up in the SERPs (Search Engine Results Page).
The Search Engine Algorithm
In order to discover, categorise as well as rank the billions of websites that make up the Internet, search engines use sophisticated algorithms that make decisions regarding the quality and relevancy of any page. It’s a complicated process which involve significant amounts of data, all of which is required to be presented in a way which is hat’s easy for end users to digest.
Search engines parse all of this info by exploring numerous different ranking factors that are based on the user’s query. This includes the following:
- Relevancy to the question which a user typed in,
- Quality of the content on the website,
- Site speed, as well as
Each data point is combined in order to help search engines calculate the total quality of any page. The website is then ranked founded on their calculations and is then presented to the user.
Having an understanding the behind-the-scenes processes which take place for search engines in order to make these decisions not only assists you with gaining insight into why certain pieces of content rank well but also assists you to create new content with the potential to rank higher.
Although most search engines will offer tips on how to improve your page ranking, the precise algorithms used are well guarded and also change frequently in order to avoid misuse. However, by following search engine optimisation (SEO) best practice you are able to ensure that:
- Search engines can crawl your website easily. You can also encourage them to crawl new content.
- Your content is indexed for the correct keywords so it can appear for relevant searches.
- Your content may rank highly on the SERP.