Search engine optimisation (SEO) is one of those things that makes you doubt if it’s even possible to succeed at it, never mind become an expert at it! However, believe it or not, the experts are out there, and we’ve compiled 10 lessons straight from SEO experts to help you.
Remember revenue while chasing traffic
Neil Patel’s one blog title states, “Everything I taught you about SEO was wrong”. Quite a bold statement! However, Neil isn’t advocating ignoring traffic and rankings and only focusing on sales and marketing. Instead, he’s saying that higher rankings and traffic are wasted if it doesn’t lead to sales.
“I don’t track rankings as I believe it is a waste of time. I focus on conversions and revenue.” Neil Patel
SEO is a powerful marketing tool, not magic
According to Rand Fishkin, people expect SEO to perform all sorts of miracles and make them lots of money. However, SEO is a marketing tool, and you must learn to use the tool correctly to see the results.
“SEO is not snake oil. It’s not magic. It’s not a pill that you’re going to swallow that’s gonna suddenly transform your website into a money-making machine. SEO is a very powerful marketing tool and tactic.” Rand Fishkin
Website page titles matter
Having your site name in your page title is smart because your customers are using specific keywords to find you. Without those words on your page titles, you’re missing out on SEO benefits according to Vanessa Fox.
“Take Google out of the equation for a minute and think of your customers. They’re searching for something. Using words. Making your title descriptive isn’t evil Google oppression. It’s common sense.” Vanessa Fox
SEO is an asset
SEO is like renovating your house. It increases the value of the property, and you will make a profit when you sell it one day. SEO adds value to your website and brand, and it will lead to future profits thanks to increased traffic and rankings.
“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” Jill Whalen
SEO is about being #1 in your customers’ hearts and minds
Who buys from you? It’s certainly not search engines. It’s people – your loyal customers. Optimise your website so it leads them through the sales funnel effectively.
“My rule of thumb is build a site for user, not a spider.” Dave Naylor
SEO is all about partnering
SEO helps search engines to find your website through tools such as relevant copy, website speed, user-friendly design, better content, and more links and online PR. The one can’t function without the other. They work together!
“Successful SEO is not about tricking Google. It’s about partnering with Google to provide the best search results for Google’s users.” Phil Frost
Quality content is king
We all know the saying, “Quality over quantity”, and Google’s algorithm updates confirm this. You can no longer dump a bunch of poor-quality content on your website and expect to rank higher. Write less but write quality content, and you’ll win at SEO.
“Better content is outweighing more content.” Rand Fishkin
You must measure your SEO efforts
Okay, so technically Peter Drucker is not an SEO expert, but the man knows what he’s talking about! How will you know if your SEO is succeeding and what you need to change if you don’t measure it?
“What gets measured gets improved.” Peter Drucker
SEO will keep you on your toes
Adaptability in digital marketing, and especially SEO, is vital. The SEO strategy that worked for one client might not work for the next, and you’ll have to start from scratch. Think, “Float like a butterfly”…
“The same strategy won’t work for everyone.” Jayson DeMers
Backlinks are fundamental to SEO
In the SEO world, you want people to talk about you as much as possible, and high-quality backlinks are a great way to achieve this. You can do this through writing excellent content, guest blogging, and using web directories, to name a few.
“Backlinks are like ‘word of mouth’ for the web – the more people talk about you, the more likely you are to be discovered.” Bruce Harpham
Become an expert in search engine optimisation with the Digital School of Marketing’s SEO and Web Analytic Course. After completing this course, you will be an SEO master! If you are ready to learn SEO and digital marketing – and propel yourself in the fastest-growing career of the century – then this course is just for you!
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