Search engine optimisation. SEO. It is one of those buzzwords in digital marketing that everyone knows they can’t live without. However, if you’re not skilled or experienced you’ll find SEO very challenging to get right. With this being said, we have found the formula to SEO right! Let us show you how to do SEO this.
Google’s algorithms have become stricter and stricter over the years. In years gone by there were a number of SEO techniques that were used, such as link farming. This was where a number of pages were set up that just contained pages upon pages of URLs, or low-quality content, that linked back to other sites. This has become known as a black Hat SEO technique that gets a website severely penalised as it doesn’t add any value for the user. In effect, it steals search engine rankings from other sites who do a lot of work trying to earn these rankings using White Hat SEO techniques.
First off, if you can afford it, hire an SEO expert. Or, better yet, become one with our SEO and Web Analytics Course – it will be worth it. However, if you are an entrepreneur or are someone who wants to learn how to get SEO right, then read on.
How do you get SEO right?
Research your keywords. Find out which words and phrases your clients use to search for your products or services. Google Keyword Planner is great if you have an active Google Ads account. Also, do some research on your competitors and what they seem to be doing better than you.
Plan and optimise your website so your clients can easily find what they are looking for on your pages. Make sure your site is mobile-friendly and not too slow as Google ranks pages according to a client’s experience. Most people will be accessing your site from mobile devices – which are either iOS or Android – so make sure that their experience of your website is top notch on mobile.
Remember to use long-tail keywords themes for your blog and FAQ page. The more common keywords are highly sought after. As such, they have lots of competition going after them. This means that you need to find phrases which people use to search for your company, in other words long-tail keywords, that you can use for your organisation. As these are more specific, not many other people will be competing for them. And as they are more specific to your company, they will provide you more qualified traffic to your site.