A sales manager is responsible for overseeing the sales that a business makes:
- If the business sells to consumers, it’s called a business-to-consumer (B2C) business.
- If the business sells to other businesses, it’s called a business-to-business (B2B) organisation.
Sales managers set sales goals, design training programmes for sales representatives as well as analyse data. A sales manager may be required to often travel, work full time with the possibility of working some evenings and weekends.
The responsibilities that a sales manager has
“A sales manager is accountable for meeting the sales targets of the business,” says Lisa Schneider: managing director at the Digital School of Marketing. “He or she will do this through effective planning and budgeting. In addition, they should maintain necessary data and records for future reference.”
A sales manager is not able to work alone. He or she needs the support of sales team. Each member contributes their best possible and works towards the goals of the business.
The sales manager is the individuals who sets the objectives for the sales executives in addition to other sales representatives. A sales manager must make sure that the targets are realistic as well as achievable.
The duties in a sales team must not be imposed on anyone. Instead these should be delegated according to the interests and specialisations of the individuals. A sales manager must comprehend who can perform a specific task in the most efficient way. It is the role of the sales manager to extract the best out of each employee in the sales department.
A sales manager is responsible for devising strategies and techniques
These are required for reaching the sales targets. He makes the decision regarding the course of action for the members of his team. It is the duty of the sales manager to map potential customers and generate leads for the organisation. He should look forward to creating new opportunities for