Competition is a crucial part of the business world. Nancy Pearcey said, “Competition is a good thing; it forces us to do our best.” Are your competitors featured in the media often? Do you want to outflank them?
There are many tools you can use to stand apart and get ahead of your competitors, and public relations (PR) is one such a tool. Here’s how your PR can outflank your competitors.
PR success guide
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Build your profile and reputation
Work hard to build your profile with a variety of clients and work opportunities. The moment your business starts featuring in the media, you are building a reputation as a reputable brand.
The most important way that you can build your brand is by delivering consistently good quality service to your clients. While this is technically customer relationship management (CRM), if you do this then people will be more likely to recommend you to their friends and colleagues when they need a service like yours. Granted, sometimes service delivery doesn’t always go according to plan however, the trick is to always communicate with your clients to let them know if something isn’t going according to plan.
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Take advantage of speaking opportunities
The fear of public speaking affects many people (up to 75% of the population according to Psycom), but you can’t allow that to keep you back. Grab every speaking opportunity that comes your way – it helps to establish you as an expert in your field. This is a superb way of marketing yourself and more business comes out of these opportunities than many other marketing that you may do.
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Write articles that show off your expertise
Creating excellent content is a sure way to show your audience your expertise. When your target market finds a blog or article you’ve written on a subject they are interested in, you are immediately established as an expert in their mind.
It’s been shown that content marketing is one of the most effective ways of marketing your business. This is because it is cost effective but brings in the highest number of leads. This is because in a content marketing piece you have the space available in order to convince a person of the value that you will bring to them or their company.
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Provide your angle and comments to the media
Journalists and radio station managers are always looking for a different perspective. If your competitors have provided one angle, you can offer a different one. Providing your comments to the media is also a fantastic way to demonstrate your expertise and knowledge.
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Keep tabs on your competition and outshine them
To outflank your competitors, you must know who they are, where they are, and what kind of media featured them. You can monitor the media through media monitoring services like Google Alerts.
You need to be sure that your product isn’t mimicking theirs. The worst thing that you can do, in the minds of consumers, is to become a me-too product. This shows that you lack originality and that you aren’t going to add any type of value to them that they couldn’t get anywhere else.
Get in touch with the Digital School of Marketing
Become an expert in digital public relations with DSM’s Digital Public Relations Course. The digital era (with technology such as the Internet of Things) has drastically changed the way we do traditional PR and the way PR work is measured.
With this course, you will learn how to meet organisations’ and your target market’s needs while weaving the fundamentals of traditional Public Relations into a digital world. This course will teach you the art and science of engaging with media on all different digital channels to enable you to spread your brand’s message through strategic communications.
Visit our website today to find out more about our digital public relations and digital marketing courses!
