We all know that building, developing and marketing your brand are essential steps in any small to medium business’ success. Did you know that building a strong brand doesn’t have to affect your account negatively? Here is how you can proactively start making an impact that will bring great reward to your brand.
Building Brand Identity
Name Your Brand
Choose your brand name wisely. Make sure that it is memorable and distinctive. This makes it easier to market your brand when you don’t have a big budget. You are looking for a brand name that easily conveys what you or your business is about. Picture how you want your brand name to look in any visual format, whether that’s a pop-up banner, a sign outside of a building or on any digital placements, be it digital banners or on a Facebook image. You want your brand name to be easy to remember or type out when searching online.
Create A Logo
When you have found your brand and have ticked everything mentioned above, checked online to make sure no one else has the very same brand name that you are proposing to use. After you’ve verified that your chosen name is unique, then you are ready to create a logo. The logo is your brand’s visual identity. It should be unique and must stand out. You should be confident in your choice of design.
Establish Your Brand’s Identity
The third step, after securing a logo that represents what you and your brand is about and you have now established your brand’s identity, is that you need to expand on it. The design elements and colours that are worked into your logo are now part of your corporate identity which is commonly known as a brand’s CI. In building a robust Visual Identity for your brand, you will need to convey the same look and feel in all the visual aspects such as business website, business cards, brand t-shirt, stationery, signage and all your marketing materials.