With how available the internet is today; would you believe us if we told you that the total number of individuals who go online every single day is still growing?
It is. In fact, “continual” internet usage among adults has risen by 5% in just the last three years – according to Pew Research. And even though we say it a lot, the way people shop and buy really has changed along with it. This means that offline marketing isn’t as effective as it used to be.
Marketing has forever been about connecting with your audience in the correct place and at the correct time. Today, this means that you need to meet them where they are already spending a lot of their time: on the internet.
Digital marketing, online marketing or internet advertising. No matter what you call it, marketing your company online is a big deal at the moment. After all, internet utilisation has more than doubled over the past 10 years and this shift has massively affected how individuals purchase products and interact with businesses.
Tactics In The Digital Marketer’s Arsenal
Digital marketing encompasses a broad variety of marketing tactics and technologies used to reach consumers online. Digital marketing can be generally broken into seven chief categories, including: *
- Search Engine Optimization,
- Social Media Marketing,
- Content Marketing,
- Email Marketing,
- Mobile Marketing, and
- Marketing Analytics.
Search Engine Optimisation (SEO)
The objective of SEO is to make sure that a business gets to rank higher in Google search results, eventually so increasing search engine traffic to the company’s website. To accomplish this, SEO marketers research words as well as phrases that consumers are utilising to search for information online and make use of those terms in their own content.
The term pay-per-click refers to paid advertisements as well as promoted search engine results. This is a short-term kind of digital marketing, which means that once you are no longer paying, the ad no longer exists.
Social Media Marketing
This involves everything that a business does via social media channels. Just about every person is familiar with social media, however marketers need to approach social with an integrated and strategic style. Social media marketing goes far beyond merely creating posts for social channels and responding to comments.
Content marketing makes use of storytelling and information sharing in order to increase brand awareness. Ultimately, the goal is to make sure that the reader will take an action towards becoming a customer, such as asking for more information, signing up for an email list, or – alternatively – making a purchase.
Even with the arrival of social media, mobile applications and additional channels, email is still one of the most successful marketing techniques. It can form part of a content marketing strategy, offering value to consumers and over time convert an audience into customers.
This digital marketing technique is centred on reaching out your to target audience on their smart phone or tablet. Mobile marketing gets to people through text messages, social media, websites, email as well as mobile applications.
One of the key benefits of digital marketing is that it is highly trackable as well as measurable. Once, the only trackable marketing pieces were coupons and similar direct mail offers. If a customer utilised the coupon, you knew the message resonated.
If you are wanting to become a digital marketer then you need to do our Digital Marketing Course. Follow this link to find out more.
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