SEO copywriting is both a key element, as well as a big challenge, in every single SEO strategy. As search engines are crawling web pages, the content of your website needs to be finely tuned to the – ever-changing – algorithms of search engines. As well as that, you should write clearly so that your audience both enjoys and understands your website. After all, we know that readability ranks.
How to Plan, Create & Format SEO Content Which Ranks in Google
If you’re going to create high-quality SEO copywriting, you need to do some preparation work before you jump into the writing process. There’s a very delicate balance between writing for Google and then writing for humans.
If you write exclusively for Google, your writing will be stiff, in addition to repetitive, as you slip your keywords in – word-for-word – at every opportunity. That’s not how humans speak naturally. If you write exclusively for your audience without any consideration for Google, your content probably won’t rank well as you aren’t drawing enough attention to your targeted keywords.
However, if you write with both Google and your human audience in mind you’ll achieve maximum SEO potential.
Before Writing: Always Begin With Keyword Research
The very first step of SEO copywriting has little to do with writing. First, you need to decide what you’re going to write about. Which topics do you want to be found for? You’ll need to use the keywords you want to rank for in your copy, so the first step of SEO copywriting is keyword research. Keyword research is what you do in order to list the keywords and key phrases for which you want to rank for.