Digital marketing, for the most part, is quite simple. Nowadays anyone can set up an advertising campaign on Google or Facebook and begin driving the clicks. The competition is high and looks like everyone would like a piece of the online action.
With the rise of new-age tech as well as consumer start-ups, there is no limit regarding the ways in which you are able to get attention from people. We have:
- Click-based ads,
- YouTube ads,
- Banner ads, as well as
- Story ads
However at the same time, digital marketing is also getting more challenging.
While running ads is fairly easy, the biggest challenge for most start-ups as well as digital marketers is achieving an ROI on the ad spend that is spent on these various channels. It’s quite challenging to get an ROI as funding the ad spend is difficult, unless the customer transacts with you and also makes a profit for you,
Anyone is able to fund ads with investor money in the early stages, however that’s not a sustainable way to build the digital marketing funnel for the long term. The most significant question to ask in digital marketing is not how and where to run the adverts, however, how to make sure there is an ROI on the ad spending that is spent and sustaining the campaigns for the long term.
An Efficiently Run Sales Process
If you would like your business’ sales process to run as efficiently as possible, you really do need to get your digital marketing funnel – which is the process of transforming a visitor or browser into a paying client – correctly.
Some company owners are moving away from the term “digital marketing funnel” because they think it’s far too mechanical or simplistic in order to describe the lead nurturing sequence by which customers move from awareness to purchase. It’s still a useful way to define a complex process and it’s a good visual in order to imagine the entire process from start to finish.