Brand positioning refers to a target consumer’s motivation to purchase your brand as opposed to others. It makes sure that all activity related to the brand:
- Has a shared aim,
- Is guided, directed as well as offered up by the brand’s benefits or reasons to buy, and
- It focuses at all brand touchpoints with the client.
Brand positioning must make sure that it answers the following questions:
- Is it unique/distinctive versus the competitors?
- Is it relevant and reassuring to the niche market?
- Is appropriate to all major geographic markets as well as businesses?
- Is the proposition verified with unique, appropriate as well as original products?
- Is it sustainable and can it be delivered constantly across all points of contact with the consumer?
- Is it helpful for an organisation in order to achieve its financial goals?
- Is it able to support as well as boost the organisation?
Creating a niche market
In order to create a distinctive place in the market, a niche market has to be carefully chosen and a differential advantage must be created in their mind. Brand positioning is a medium through which an organisation can portray to its customers what it wants to achieve for them as well as what it wants to mean to them. In other words, brand positioning forms customer’s views and opinions.