Competition is a crucial part of the business world. Nancy Pearcey said, “Competition is a good thing; it forces us to do our best.” Are your competitors featured in the media often? Do you want to outflank them?
There are many tools you can use to stand apart and get ahead of your competitors, and public relations (PR) is one such a tool. Here’s how your PR can outflank your competitors.
PR success guide
Build your profile and reputation
Work hard to build your profile with a variety of clients and work opportunities. The moment your business starts featuring in the media, you are building a reputation as a reputable brand.
The most important way that you can build your brand is by delivering consistently good quality service to your clients. While this is technically customer relationship management (CRM), if you do this then people will be more likely to recommend you to their friends and colleagues when they need a service like yours. Granted, sometimes service delivery doesn’t always go according to plan however, the trick is to always communicate with your clients to let them know if something isn’t going according to plan.
Take advantage of speaking opportunities
The fear of public speaking affects many people (up to 75% of the population according to Psycom), but you can’t allow that to keep you back. Grab every speaking opportunity that comes your way – it helps to establish you as an expert in your field. This is a superb way of marketing yourself and more business comes out of these opportunities than many other marketing that you may do.
Write articles that show off your expertise
Creating excellent content is a sure way to show your audience your expertise. When your target market finds a blog or article you’ve written on a subject they are interested in, you are immediately established as an expert in their mind.