Personal branding is about marketing people and their careers as a brand. Much like social media marketing, it’s an ongoing process of creating and maintaining a favorable reputation and impression of yourself in the digital space.
So how do you figure out what your personal brand is?
Your personal brand is essentially the story of you. It’s about choosing the unique parts of your personality, knowledge and skills you want to share with the world. Your personal brand is also about how you conduct yourself as a person. This refers to your attitude, the words you use, how you interact with others and the overall vibe you project.
Why Do You Need A Personal Brand?
In today’s world your personal brand is more than just your contact info on a business card. Since everyone is visible online, especially on social media, you need to create a good professional and casual impression.
Your personal brand can be a useful and essential to you professionally. Your digital portfolio or social media profiles can be used to market yourself to current and potential clients. It gives you a chance to make sure people see you in the way you want them to. It gives you an amazing opportunity to highlight your skills, knowledge, strengths and passions. It also gives people a chance to get to know you, thereby building strong relationships built on trust.
How To Build A Personal Brand
Personal branding is common among influencers on social media who build successful careers by creating relatable personas and through their association with popular brands. The image your brand portrays (as an individual or a company) is the key to being successful in the age of digital marketing.