A ‘brand champion’ is essentially someone who is responsible for promoting a brand. A brand champion doesn’t just have to be one person.
Types of brand champions
- Business owner,
- Marketing manager,
- PR officer, or
- Social media influencer.
In this article, we’ll look at how these different people can become brand champions.
The brand champion business owner
More than anything, a business owner – especially a small business owner – fits the description of a brand champion. He or she – nine times out of ten – will have started the business in question. Thus, they will do anything that they possibly can to make the business succeed. As such, they will use all their connections to make sure that the brand is promoted as far as their networks allow them to.
The marketing manager
The marketing manager is someone who is hired by the business in order to help promote the brand. First of all, they will devise a brand and marketing strategy. This is a roadmap of how they feel that it will be best for the brand to be promoted.
This strategy will look at, for example:
- What are the business objectives?
- What are the brand values?
- Who is the business’ target market?
- What is the buyer persona?
- What channels are to be used for marketing the business?