Influencer marketing is big business. On Instagram alone, experts predict that the spend on this type of marketing is set to reach US$2.38 billion in 2019. However, there are many people on who say they are social media influencers however this cannot be farther from the truth. In this article, we’ll give you some ideas about what you should be looking for if you decide to use an influencer in your social media marketing strategy.
Choose the right social media influencer
When looking for the right social media influencer(s) for your brand, you must be sure that they are talking to the audience that you want your brand to be speaking to. For example, if you’re trying to promote your footwear brand it’s useless engaging with an influencer who focuses on food and lifestyle – even if they’ve got millions upon millions of followers.
There are a number of ways that you can go about researching the influencers who are significant in your industry. For example, Followerwonk allows you to search for influencers, on Twitter, in a particular area based on a particular interest. The tool gives you the following information about the influencer:
- The number of Tweets that they’ve sent out,
- How many Twitter accounts follow them,
- How many accounts they follow, and
- How long their account has been active.
Using the free version, you can search for social media influencers for one account. However, to search for influencers using more accounts you will have to pay a nominal fee.
Another great tool to use to analyse public Twitter accounts is follower.me. Input the Twitter handle that you want to analyse and you’ll get all the statistical information that you need about that particular user.