There is no doubt in any marketing expert’s mind that Google Analytics is arguably one of the most powerful digital marketing tools available today.
Not to mention that it’s completely free.
Today, digital marketing forms a big part of most companies’ roadmap to success. Google Analytics can be seen as the GPS that can safely navigate their digital and online marketing efforts in the right direction.
Why Should You Use Google Analytics?
If you are planning a digital marketing strategy, then chances are you already have a website.
Knowing this, ideally, you want to learn more about how your website is actually performing. Without any form of data, you will be flying completely blind and will never really know if your digital marketing efforts are yielding any results.
Google Analytics can help you determine whether a specific online campaign or strategy is paying off or not. On top of that, it also helps you identify how visitors are using your website.
What Can You Do With Google Analytics
View Your Traffic
Google Analytics allows you to see how many people are visiting your website on a daily, weekly and monthly basis. The longer you use Google Analytics the more data you will gather. This will allow you to identify if your website traffic is growing or declining overtime.
Learn More About Your Audience
Google Analytics can also identify the type of visitors your website is receiving. For example, once you’ve gathered enough data, you can see the average age and gender of your visitors.
Under demographics Google Analytics also breaks down the location and interest of your visitors. This will give you a better understanding of who’s visiting your website.