Traditional marketing is in a decline while digital marketing is on the rise. It doesn’t look like it’s about to slow down any time soon.
Ever wondered why digital marketing is such a hot topic right now? Well, the truth is that it’s because this type of marketing is disrupting the way brands advertise and market their products and service.
Brands are still adapting to when it comes to promoting themselves on social media and other digital platforms. However, they do understand that digital marketing is here to stay.
In fact, in 2018 – for the first time – digital marketing ad spend surpassed traditional TV ad spend. This indicates that brands are starting to take the disruption seriously.
This all sounds exciting but you may still unsure whether digital marketing is something worth pursuing as a career. Here are a couple more reasons why you should be considering studying a digital marketing course as opposed to traditional marketing.
Digital marketing courses vs traditional marketing courses
Become an In-Demand Professional
Ask yourself this. Why study anything at all?
The main reason you want to study something is to build a career, right? Well, knowing this, by 2020, experts believe there will be more than a 150 000 digital marketing jobs available and not enough talent to fill all the seats.
Experts also predict that the demand for digital marketing professionals will rise by 38% by the end of 2019.
With this said, by considering a digital marketing course you are making yourself a high in-demand employee.
Better Pay Cheques
Life is not always about working for a pay cheque. It’s also about doing what you love and living life to the fullest while – at the same time – putting food on the table.
Because digital marketers are in demand, they have become more valuable to companies. Businesses reward high-value employees by paying them more than the ones who are average and easily replaceable.
By embarking on a digital marketing journey, you increase your chances of a bigger pay cheque.