We’ve talked about why Search Engine Optimization (SEO) should be a foundational pillar in growing your business online, however, in this article we are going to take a look at why in 2019, it’s more important than ever to focus on improving your website rankings.
Back in the day if we were interested in purchasing a product, we would either phone around to learn more about a specific offering or we would physically have to go to the mall and visit each shop that we thought might stock this specific item.
However, this is a major inconvenience.
As first of all, it can take a lot of time out of our day to drive to the mall and potentially two or three other independent outlets, and two we weren’t always sure if the store might have our specific item in stock which would lead to more time being wasted.
Thanks to the internet this all changed.
Search Engines has disrupted the way we shop
Today if we wanted to buy or shop for something, we can take out our phones and search for the specific item within a few seconds.
We can learn more about the specs of the product and even see if it’s in stock or not while being able to determine how long it might take to receive it if we had to order it on the spot.
This is all possible thanks to search engines like Google.
Search engines have literally disrupted the way consumers shop for products and services.
In fact, stats show that today, 90% of all purchases (on- or offline) start with a search engine.
This means that nine out of ten people search for more info on a specific product before they make up their minds whether it’s worth purchasing or not.