Social media, together with search and email, is one of the most popular online activities. As a brand, this can be great news for you as you now have the means to communicate with billions upon billions of users all around the globe.
Companies have seized this opportunity presented by social media marketing. Today, more than 90% of the companies around the world have begun to make use of social media marketing. In actual fact, this competition to attract as well as capture the attention of audiences has become very ferocious. Apart from competing against other competitor brands, you are also competing against videos and photos that are shared by people around the world.
Are you searching for ways to connect with fans on a deeper level? If you are, have you thought about using psychology in your marketing? Implementing basic psychological marketing principles in your social media marketing can help you attract, engage as well as form emotional bonds with your target audience.
Social media is extremely visual so it makes sense to start off with colour psychology. While there is some disagreement about the emotional meanings of colours, these meanings – nine times out of 10 – hold true but obviously dependent on the tone and imagery used:
- Red – Passion, anger, intensity, heightened emotional and physical state
- Yellow – Joy, serenity, happiness, and ecstasy
- Blue – Trustworthiness, approachable, sad, soothing
- Green – Luck, prosperity, money, conservativeness, success
- Purple – Intellectual, problem-solving, regal, special, luxe
Give A Gift
If you give people something which they find valuable, they’ll normally feel indebted to you. To integrate this neuromarketing tactic in your social media marketing, you could offer a small gift such as a discount, free trial, or free resource guide to your fans. Whatever you decide to offer, the ultimate goal is to answer the question: “What’s in it for me?”