What Is The Importance Of A 360 Digital Marketing Strategy?

DSM Digital School of Marketing - digital marketing strategy

A 360 digital marketing strategy is a method for you to make sure that you discover where your clients are passing their time online and target them through their favourite platforms. The significance of this is to cover all your bases as well as to reach bigger volumes of people.

This applies to digital advertising as well. Using different digital marketing methods will help you speak to all your various consumers and expand your customer base. A 360 digital marketing strategy includes the below to name a few:


Search Engine Optimisation is the action of boosting your rankings on search engine results in order to push more traffic to your website. This is important as it gives you credibility as a business, makes you easy to find and increases brand awareness.

Statistics demonstrate that 93% of online experiences start with a search using a search engine. This presents the importance of hiring an SEO professional to deal with marketing your business on these engines to support customer interaction because this is statistically your first point of contact.

This supports the aim of creating this 360 approach as engaging with someone who is a professional in terms of analysing marketing structures and supporting your firm in reaching the top of search results could be essential to initial exposure and, thus, the interaction that follows from it.

Email Marketing

Important for providing more information to the contacts on your email list about promotions, new services and any news about your business.

Social Media

Social media marketing affords you the chance to build a community with your consumers owing to its casual and personal nature, connects you to your prospective clients and assists you stay up to date with consumer trends.

Social media is a crucial avenue to ensuring that this 360 approach is satisfied because this introduces a potential gateway to a far larger market and thus, the audience overall. Statics from Sprout Social show the significance of Instagram, for instance, saying that ‘Instagram continues to appeal to a younger audience with 72% of teens saying that they utilise the platform’.

Thus, your company is only going to benefit through introducing a focus on implementing social media marketing, playing a fundamental role in informing this overall marketing strategy.

The way that takes place is likely to come in the form of a social media manager, who probably has experience in gauging markets through looking at other businesses as well as drafting an analysis report on how best to compete against these. For instance, statistics by Wyzol make the suggestion that 87% of video marketers say video has increased traffic to their website. By putting together content that can be posted on stories which can be rotated daily, these managers will have the ability to drive traffic towards your main website as well as promote your goods and services utilising formats that they deem attractive to usurp the market.

Thus, hiring these managers – in line with an SEO professional – is a phenomenal way to gauge two different possible areas of attracting consumers towards your business. For instance, your SEO professional may promote social media content while the manager is able to devote a lot of time working with the SEO professional in order to target the best way to engage first time users, and thus, drive traffic towards your business website.

PPC Advertising

Pay per-click advertising is a model through which a company pays a publisher every time someone clicks on their advert. This helps with increasing brand awareness rapidly, leads more people to your website and helps gain new customers.


Website marketing is usually directed to people who already have an interest in your business. It helps with providing in-depth information on your business, what you offer and the work you do. Your other digital marketing strategies are responsible for bringing traffic to your website as this is where the final purchase decisions are made so, it is important to make sure that your website leaves no question unanswered regarding the value of your services.

Get in touch with the Digital School of Marketing

If you would like to learn more about creating a digital marketing strategy then you need to do our Advanced Digital Marketing Strategy. Follow this link to find out more.

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