A 360 digital marketing strategy is a method for you to make sure that you discover where your clients are passing their time online and target them through their favourite platforms. The significance of this is to cover all your bases as well as to reach bigger volumes of people.
This applies to digital advertising as well. Using different digital marketing methods will help you speak to all your various consumers and expand your customer base. A 360 digital marketing strategy includes the below to name a few:
Search Engine Optimisation is the action of boosting your rankings on search engine results in order to push more traffic to your website. This is important as it gives you credibility as a business, makes you easy to find and increases brand awareness.
Statistics demonstrate that 93% of online experiences start with a search using a search engine. This presents the importance of hiring an SEO professional to deal with marketing your business on these engines to support customer interaction because this is statistically your first point of contact.
This supports the aim of creating this 360 approach as engaging with someone who is a professional in terms of analysing marketing structures and supporting your firm in reaching the top of search results could be essential to initial exposure and, thus, the interaction that follows from it.
Important for providing more information to the contacts on your email list about promotions, new services and any news about your business.