Traditional and social media marketing have two goals in common. One, to draw in customers, and two, to increase brand awareness in the market. Traditional marketing usually involves advertising through radio, TV, newspaper as well as magazines. Conversely, social media marketing is an online marketing method which focuses on gaining traffic through social media channels.
In terms of social media vs traditional marketing, traditional marketing is one way, in other words brand to customer, that is not engaging. However social media marketing is multi way in nature: brand to customer, customer to brand and customer to customer. This type of marketing is very engaging and promotes word of mouth. On social media, you get immediate feedback.
Social media networks are the only marketing platform which allows you to engage and work together with your consumers. This often takes place through comments, conversations on threads, shares and promotions! You are able to build a powerful community online, something which is not possible in traditional marketing.
Why Social Media Marketing Is Important
By far social media networks have become the most influential and critical virtual space where the networks are not only utilised for social networking but are also a phenomenal way of digitally advertising your brand in addition to your products.
The power of social media vs traditional media is commendable as you are able to reach a significant number of individuals within mere seconds of posting an ad, so assisting you to reduce your costs, and allowing your ads reach out to your likely audience through these social media advertisements.
With the immense number of online users, which is nearly 59% of the world’s population, marketers must not miss out on their opportunity of marketing on these digital forums where they are able to reach all the maximum number of potential buyers as compared with print or television media marketing.
How Does Social Media Marketing Work?
Social media marketing is a strategy of making use of free posts – as well as paid ads – on social media sites in order to connect with your target market as well as build your brand. This may sound like an excuse to play Candy Crush however, in reality, it’s one of the fastest-growing forms of marketing today in addition to the fastest-growing trend in the history of the world.
Contrasted with other forms of marketing, social media marketing connects you with your target market straight away, providing feedback as well as insight into the individuals who you want to market to. In addition, it’s a great way to raise brand awareness with fairly little effort.