Being an entrepreneur is challenging. Not only do you need to run your business – with all the administrative, financial as well as legal implications that this entails – you also need to market your business as well.
A total of 46% of e-commerce entrepreneurs feel that their marketing and sales skills are poor to average. This should come as no surprise. Individuals with the vision to become entrepreneurs have possibly not spent a lot of time working on their sales and marketing skills because they’ve been too busy hatching their great idea. And yet sales and marketing are a fundamental part of any e-commerce entrepreneur’s success.
Digital marketing, at its core, is just about using your website as your primary marketing tool. This means that it’s important to ensure your website is as cohesive and compelling as it possibly can be. Then you need to drive as much traffic as you can to your website so that these website users can be converted into leads and eventually customers.
So, in this article we have a look at how to make your website compelling and the easiest way of driving traffic to this site.
Tips On How To Build A Compelling Website
Use A Clean Layout
Begin by utilising strong and relevant images in order to give viewers a sense of your brand as well as break up text on the homepage. Prioritise homepage content by thinking about which information will be most useful and digestible quickly for your visitors. If your website is compelling and easy to navigate, they will click over to other pages for more detailed content.
Concentrate On A Useful Navigation Menu
Most of your users will skim your website for simple items such as a list of your services, how to contact you, or possibly to find your blog. Design a layout which makes navigation straightforward and keep the copy concise. This makes it straightforward for users to engage with your website as well as find what they’re looking for quickly.
Use Design Elements To Your Advantage
As opposed to creating a busy page which is stuffed with graphics, utilise visual elements sparingly. Create graphic calls to action. Utilise a simple button which says something like “learn more” in order to break up a chunk of text or include clickable icons that link to more detailed information. Remember that these elements catch the viewer’s eye, so make sure that you place each intentionally, and also create balance on the page.
Why Learning About Social Media Marketing Is Essential
Small-business owners who are interested in promoting their businesses to new audiences should know the basics of social media marketing. Creating and sharing content with social media users can increase the potential for revenue and yield data to help you better understand your consumers.
Business owners who are looking for a way to connect with potential customers might also use social media to connect personally and gather feedback on products or services.
Getting to know more about their customers and potential customer through social media engagement and metrics can allow a small business to allocate their marketing budget in an informed way and truly know who and where their customers are, which can save time and money.
Do you want to become an advanced digital marketer? If you do then you need to do our Advanced Digital Marketing Course. Follow this link for more information.
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