2020 was a crazy year, but 2021 is already showing signs of madness – with a recent event being labelled by experts as the largest digital migration in human history. Facebook, Twitter, and other pro-censorship social media have realised that their power lies in the people who use their platforms.
We are seeing more social media sites pop up now, promoting privacy and true freedom of speech, which is taking market share away from the big guns and making the playing field a bit more level. So, what’s the scoop on social media marketing success in 2021? We’re taking a look below:
We are seeing more social media sites pop up now, promoting privacy and true freedom of speech, which is taking market share away from the big guns and making the playing field a bit more level. So, what’s the scoop on social media marketing success in 2021? We’re taking a look below:
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Social Shopping
Throughout 2021 and for years to come, spending money on social media will become as normal as doing so on websites like Takealot, Loot, etc. It was in December 2020 that Instagram announced the launch of Reels Shopping, where users can tag products in images – with links to product pages where transactions can be completed. Tiktok has also embraced social selling and partnered recently with Walmart on a virtual live-stream shopping event.
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Brands With Purpose
2021 promises to be somewhat of a continuation of the previous year, especially when it comes to issues of social contention. With COVID-19, riots and protests, and sweeping lockdowns – the world has become a scary place, and social media users are desperate for voices of reason. Be a beacon of light by defining your brand purpose early in 2021, then promote and work on that purpose to ensure that your followers never have to guess what you stand for.
